In: Copywriting

28
Aug

z2z.com opens fixed-cost copywriting online store

We work with all sizes and types of businesses and know that small businesses and SMEs…

30
Oct

Write clearly to avoid the reality gap

Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS…

12
Mar

Make it easy for readers to find and understand messages

Running a business is a complex challenge. Whatever the size of organisation, many processes need to…

09
Dec

Make it easy

Clarity is important when readers have so much to read. If they can’t understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.

06
Jul

How to write the best social media profile . . . for you

Remember that your profile is about you: it’s personal. It’s there to make you stand out, so the more individual you can make it, the more readers are likely to find it interesting. Don’t be afraid to experiment, as most sites let you edit your text.

18
Feb

Borrowed thoughts in borrowed words

It’s now so common to express your ideas through a quote borrowed from a prominent writer…

15
Feb

If a picture can paint a thousand words . . .

That’s already 15 questions in just 71 words, so just think how many questions you could ask in a thousand words. So does that mean words are more effective for communicating than pictures?

26
Nov

Cramming too many words on to a page

More words don’t necessarily make it any easier to understand a message. As the 140-character limit of twitter demonstrates, communicating succinctly can be very effective: it concentrates the mind.

16
Oct

Making the right sounds

What’s the best tone in which to write? It all depends on what you want to say, who you say it to and what you want to achieve.

14
Oct

Guaranteed sleep remedies

Some words and phrases are used so much in marketing, advertising and public relations that they have lost their original power.