Write clearly to avoid the reality gap
Sometimes we can spend too much time worrying about the latest Google update, smartphone or OS version and forget that effective communication – for that’s what all these tools are there to support – often needs to be clear and simple. This runs throughout our lives, as I found when ...
Make it easy for readers to find and understand messages
Running a business is a complex challenge. Whatever the size of organisation, many processes need to run smoothly, while a number of statutory bodies require tax, accounting, health and safety and many more regulations to be observed. How do you get your people to know this and recognise the importance ...
Borrowed thoughts in borrowed words
It’s now so common to express your ideas through a quote borrowed from a prominent writer or expert that we’ve decided to give in and join the practice, starting with: “People who like quotations love meaningless generalizations.” Graham Greene, Travels with my Aunt A great question for an essay or ...
