Copywriting Archives | Page 3 of 11

Finding your voice

20 July 2009

One of the biggest challenges when writing for business is in selecting the right tone of voice, both for you and your readers.

Communicating | Copywriting

Marketing deficiency: incorporating peripheral vision into the broader view

16 June 2009

The power of social media can be staggering, but so can the downward drag of all the dross and spam.

Copywriting | Marketing

When writing for other audiences, either businesses or theatre audiences, I have an obligation to entertain them. If not, businesses won't read what I write and audiences will lose interest and walk out of a show.

Copywriting | Marketing

Fresh is the marketing key to followers

12 May 2009

There's nothing new. There's nothing original. If social media and micro-blogging are blessings, the curse they bring is of endlessly recycled mediocre ramblings.

Copywriting | Marketing

Don’t throw your flimsy briefs at me!

5 May 2009

Often a client can want something, but not know what that something is. Our response is to ask questions to identify what they want to help us create it.

Copywriting | Marketing

Structures and signposts help your readers

21 April 2009

chapters, effective headings and sub-sections provide useful signposts for readers searching for information or answers

Copywriting

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Copywriting

Finding your voice

Marketing deficiency: incorporating peripheral vision into the broader view

An obligation to entertain

Fresh is the marketing key to followers

Don’t throw your flimsy briefs at me!

Structures and signposts help your readers