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Copywriting

Confusion down, productivity up with clear communication

Jargon saves time and can make us look good; it can also alienate people, make us look arrogant and block progress when others haven't a clue what we mean.

Copywriting | Public Relations

Filter tips for better business health in 2009?

How many people are bursting with new content to publish as the year changes from eight to nine? How much of it will be of any value? How much of it will be read? And how much ignored? Whereas we used to hear of information overload, we now hear about ...

Copywriting | Public Relations | Web sites & online

Use a style guide for consistency when writing for print or web sites

We've been doing a lot of proofreading lately, which brings to mind just how useful a corporate style guide for writers can be.

Copywriting | Proofreading | Web sites & online

Bad news

Lots of it. Everywhere. Worrying. Frightening. The media love it.

Copywriting | Public Relations

Free exposure

This morning I was surprised to see that I was the writer of the star letter in MacUser magazine.

Copywriting | Public Relations

Spelling criteria

What are the criteria for deciding how to use this word?

Copywriting | Proofreading

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