Free exposure

This morning I was surprised to see that I was the writer of the star letter in MacUser magazine. Not bad, considering I had drafted the letter in a hurry on a Sunday morning, emailed it and forgotten about it.

It’s a reminder that a well-written letter on a topic of interest can catch an editor’s attention and achieve exposure for you, your views or expertise.

This demonstrates the power of words and the value of using them effectively.

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