Attention!
I was looking back over previous blog entries and was startled to see the date of our first post, way back in 2000. Was it really that long ago? We launched our first web site in the mid-1990s and our blog followed soon after. How have communications changed in that ...
Communicating | Journalism | Marketing | Public Relations | Web sites & online
Don’t be pushy
#SillySeasonPR #12 Don’t be pushy “Come and interview us and we will give you an exclusive story.” “This is our story and this is the angle.” “I sent you a press release, but haven’t seen it in your newspaper.” I’ve heard these a few times lately. They don’t get you off to a very ...
Not all journalists bite
#SillySeasonPR #10 Not all journalists bite Are journalists special? No more special than other people, although some people can be frightened of them. Should you take care when contacting a journalist? Just as much care as when contacting anyone else. Should you phone or email them? That’s a good question. Some journalists ...
The secret of pitching a story
#SillySeasonPR #9 The secret of pitching a story One week I wrote newspaper articles about a new financial services company, a new shop with a community mission, a business celebrating a 30-year anniversary and a business exporting high quality, hi-tech products. How did these businesses pitch their stories? Email to the newsdesk ...
Make the front cover with a stunning photo
#SillySeasonPR #7 Make the front cover with a stunning photo We spend a lot of time thinking about the text of a press release, but must not forget the power of photos and images. I was lucky to take a photo of Ilfracombe, where I live, when the conditions were ...
Offer comment
#SillySeasonPR #11 Offer comment Journalists and broadcasters are often looking for comment on issues. On one occasion I contacted three architects and managed to get a comment from one. Guess who was featured in the newspaper along with a photo for a few minutes’ work. How do I become a recognised authority on my subject? Issue press ...
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