Back to school
#SillySeasonPR #13 Back to school And back to work, along with millions of others. As more people get back to their desks, the PR machinery will slowly fire up and the flow of press release will increase. Those businesses which have continued promoting themselves throughout the holiday will have taken advantage of the opportunities ...
Don’t be pushy
#SillySeasonPR #12 Don’t be pushy “Come and interview us and we will give you an exclusive story.” “This is our story and this is the angle.” “I sent you a press release, but haven’t seen it in your newspaper.” I’ve heard these a few times lately. They don’t get you off to a very ...
Not all journalists bite
#SillySeasonPR #10 Not all journalists bite Are journalists special? No more special than other people, although some people can be frightened of them. Should you take care when contacting a journalist? Just as much care as when contacting anyone else. Should you phone or email them? That’s a good question. Some journalists ...
The secret of pitching a story
#SillySeasonPR #9 The secret of pitching a story One week I wrote newspaper articles about a new financial services company, a new shop with a community mission, a business celebrating a 30-year anniversary and a business exporting high quality, hi-tech products. How did these businesses pitch their stories? Email to the newsdesk ...
Where is everyone?
#SillySeasonPR #8 Where is everyone? Over the past week, I have been asking for comment from businesses for articles that I am writing. I sent emails, but the autoresponders bounced back: “I am currently on annual leave.” I wondered how I would get any comment if there was no one about. This a good ...
Offer comment
#SillySeasonPR #11 Offer comment Journalists and broadcasters are often looking for comment on issues. On one occasion I contacted three architects and managed to get a comment from one. Guess who was featured in the newspaper along with a photo for a few minutes’ work. How do I become a recognised authority on my subject? Issue press ...
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