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Public Relations

Not looking too good

When you send a press release to the media, do you send a good quality photo with it? By good quality, I mean a portrait shot taken by a professional photographer who understands lighting or, at the least, a clear photo taken on a camera at a high resolution. In ...

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Communicating | Public Relations

Overcome fear to tell your story

All businesses need to create a presence so that customers know that they are there. Whether this is through marketing and advertising or from word-of-mouth recommendations, awareness is essential for getting work. I find that many people are still wary of trying out many of the marketing tools that are ...

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Communicating | Public Relations

It doesn’t matter if you don’t call back . . .

. . . if you don’t want to take advantage of publicity for your business. In my role as a newspaper writer I continue to wonder at how many businesses lose out on media coverage simply by not returning calls or responding to emails from journalists. If they’ve got more ...

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Public Relations

Who’s more excited: you or your customers?

Many journalists receive a lot of press releases and many press releases are remarkably similar to each other. What will make your story stand out from the rest? Because we all work hard to develop our businesses, achievements seem exciting to us. But that doesn’t mean they’ll be so exciting ...

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Public Relations

No money or time for marketing?

Times are tough and although I hear a lot of business people say they need to do more marketing, often this comes to nothing. But if trade is slow, doing nothing won’t improve it. Reasons often given for inaction include lack of time or money, but perhaps another reason is ...

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Public Relations

The secret of [ comedy / ignition / PR ] is …

If we stretched our imaginations – really stretched them – I suppose these days a problem with a . . .

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Public Relations

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