Is vague the new grey in PR?
Lately, as part of my journalist role, I've been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.
Are they interested in what you’re interested in?
When you've got something you want to tell the rest of the world, it's easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?
What’s the story?
What I find exciting about journalism is when I ask someone about their business and they casually drop what seems to them a trivial fact into the conversation which everyone else finds remarkable.
Get the basics right to obtain press coverage
Here are some thoughts on how to improve chances of obtaining press coverage distilled from my experience of magazine and newspaper writing and editing since 1997.
Public sector dehumanising language
Many councils and public sector organisations trot out the old cliché that 'our people are our most valuable asset'. Well, if that's true, treat them like people and show them some respect when talking about them.
Does anyone know what you do?
Few job titles describe what a person does accurately. This isn't helpful when people ask what you do and want a one word answer.
