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Public Relations

Did they miss your story?

When I read a press release, I expect it to be about the topic in the headline and introductory paragraph, but last week I found a second story embedded further on in a press release.

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Public Relations

We don’t want any publicity, thank you

If journalists get to know that you are prepared to comment, they are more likely to call you. Then your name and your business will appear in media articles regularly and raise awareness.

READ MORE ...: We don’t want any publicity, thank you

Public Relations

What’s the story in . . . ? Wouldn’t you like to know?

If nobody hears that businesses are winning orders, signing new contracts and achieving other successes, the doom and gloom stories will dominate everyone's thinking.

READ MORE ...: What’s the story in . . . ? Wouldn’t you like to know?

Public Relations

Make it easy

Clarity is important when readers have so much to read. If they can't understand something, it needs to be very important for them to take the time to re-read it or contact you for clarification.

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Communicating | Copywriting | Public Relations |

You must read this!

I don't like people or organisations to order me about, trying to bully me into doing things because they think I should. Yet more and more communications I receive from organisations, especially those in the public sector, say that businesses "must" or "should" take some particular action.

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Public Relations

Improve your PR results with basic research

The simplest thing anyone can do is find out the right person to receive a press release on a specific topic.

READ MORE ...: Improve your PR results with basic research

Public Relations

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