Free exposure
This morning I was surprised to see that I was the writer of the star letter in MacUser magazine.
Pondering, planning and persevering
What is the point of communicating? It's all right, we're not in a huff, but are asking a serious question: why communicate? Just like any other business activity, the purpose is to achieve an objective.
Is there any benefit in networking?
Networking can be a funny old game, but this breakfast was a good reminder of the practical advantages of making connections through meeting people.
Taking PR opportunities
Ever thought of writing an article? Everybody seems to be doing it. Only, not all articles are worth reading.
Does marketing work?
At a business breakfast this morning, I chatted with a client about the effectiveness of marketing. We agreed that most of the direct mail we received went straight in the recycling bin, most emails were deleted and that we ignored most TV commercials.
Reflecting people’s views
As the editor of a magazine for an organisation, I was interested to hear someone criticise some of the views expressed by contributors to the magazine. Now, as editor, I do not necessarily agree with or share the views of contributors, but I don't believe my role is to censor those views which do not coincide with my own.
