What’s in a name?
Choosing a name for a business is very important – you need people to remember it. We chose our surname and, while some aspects of it stick in people’s minds, it’s not so easy to pronounce, spell or find. This is how we resolved these issues so that people remember ...
Attention!
I was looking back over previous blog entries and was startled to see the date of our first post, way back in 2000. Was it really that long ago? We launched our first web site in the mid-1990s and our blog followed soon after. How have communications changed in that ...
Communicating | Journalism | Marketing | Public Relations | Web sites & online
A love hate relationship
Love is in the air. And all the time I seem to be exhorted to love this and love that. I must love parks or love my heart or cycling or fish or [pluck any word out of the air]. Some people in marketing must have fallen for the love ...
Look at the price and . . .
. . . bin it. That’s what I did when I received an unsolicited email. The first part of the subject heading was the price, which was followed by the name of a seminar being promoted. I deleted it. Then I retrieved it because I wondered whether the company actually ...
Assuming our assumptions are correct
It's all right, I woke up feeling cheerful this morning, so why the rant? It's not really a rant, but annoyance at poor marketing.
