Assuming our assumptions are correct

No, we don’t have a franking machine. No, I don’t want to win tickets to football matches. No, no, no.

It’s all right, I woke up feeling cheerful this morning, so why the rant?

It’s not really a rant, but annoyance at poor marketing.

When I go to a cashpoint, I don’t want to be offered the chance to win football tickets as I have no interest in football. The assumption that I am interested annoys me. Now, promotions through cash machines are a challenge to target as most people need cash, both those who like sport and those who don’t. If my bank wants to drive away non-sports lovers, it’s doing a good job. If it wants to keep us happy, it could either stop offering football tickets or offer a range of tickets for other activities, eg theatre, music, film. These wouldn’t just not annoy me but would actually attract me to participate in the promotion.

And I wouldn’t feel so annoyed if sales people phoned up and asked if we had a franking machine rather than asking to speak to the person in charge of the franking machine which we haven’t got. How sloppy is this? If they can’t be bothered to establish whether or not the franking machine they think we have exists, it’s unlikely they would provide good service had we got one.

Just a slight alteration and all annoyance can be avoided.

It’s worth remembering if you don’t want to annoy potential customers.



  • Romany Thresher

    3-Mar-10 at 1:29 pm Reply

    What annoys me is when television stations assumes that we ALL want to watch sport on a specific day, like when it is the Soccor World Cup and every TV station decides to scrap our favourite viewing shows and replace it with the sporting event of the year.

    What about those who have no interest in watching sport in any shape, form or size. That’s what sports channels are for, for sports fanatics.

  • Karan Standish

    15-May-10 at 1:32 am Reply

    Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out!

    • Robert Zarywacz

      27-May-10 at 8:56 pm Reply

      Funnily enough, we’re planning some videos.

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