Marketing your business plan into action
We’re getting more enquiries from businesses needing to do something fast . . . a sales letter, a blog, revised web site text. Unsurprisingly, businesses in every sector are having to work harder to attract and retain clients, and their marketing tools need to be in good shape to help ...
An obligation to entertain
When writing for other audiences, either businesses or theatre audiences, I have an obligation to entertain them. If not, businesses won't read what I write and audiences will lose interest and walk out of a show.
Don’t throw your flimsy briefs at me!
Often a client can want something, but not know what that something is. Our response is to ask questions to identify what they want to help us create it.
If your web presence is your shop window, keep it fresh!
When we go into a greengrocer’s shop (or a supermarket) and see tired, dried-up fruit and vegetables, we usually pass by and go in search of a store with fresh produce. Well, if your web sites, blogs or other forms of online presence serve as shop windows for your business, it’s ...
Quality marketing does not have to cost the earth
The important thing with any form or marketing or promotion is to do it well, whether it's a small black and white advert or a massive full-page colour promotion.
