We’ve been doing a lot of proofreading lately, which brings to mind just how useful a corporate style guide for writers can be.
It’s quite common for businesses and other organisations to have visual style guides, but the actual content is often forgotten until a proofreader points out all the inconsistencies.
A style guide can be as simple or as complex as you want: covering basics from always writing brand names in capitals – or not – to whether specific words are hyphenated.
Once simple rules are written down, it’s much easier to remember them when you come to write a word and think “company policy is to hyphenate this word” or “we write that with a capital”.
The result is greater consistency, more effective communication and less time spent ironing out inconsistencies every time you want to publish a brochure or web site content.