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Month: June 2010

Is vague the new grey in PR?

Lately, as part of my journalist role, I've been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

Public Relations

Are they interested in what you’re interested in?

When you've got something you want to tell the rest of the world, it's easy to rattle on enthusiastically about what you find interesting, usually something of great value to your business. But how do you know if a journalist or editor will find it interesting too?

Communicating | Public Relations

Was it 25 years ago I first published marketing material online?

In 1985 British Airways promoted me to the grand position of Sales Information Officer. What did that mean? I don't think anyone knew. I wasn't sure myself.

Communicating | Web sites & online

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