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Month: November 2011

Who’s more excited: you or your customers?

Many journalists receive a lot of press releases and many press releases are remarkably similar to each other. What will make your story stand out from the rest? Because we all work hard to develop our businesses, achievements seem exciting to us. But that doesn’t mean they’ll be so exciting ...

Public Relations

No money or time for marketing?

Times are tough and although I hear a lot of business people say they need to do more marketing, often this comes to nothing. But if trade is slow, doing nothing won’t improve it. Reasons often given for inaction include lack of time or money, but perhaps another reason is ...

Public Relations

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