How many words should I write for a press release?
As many as you need to tell the story and no more. A short, punchy press release can sometimes cover all its news in 200-300 words, while a story needing more detail could run to 500 words or so. What is important is that every word counts. If sentences ramble ...
How sure must we be of facts?
If a customer asks for a written quotation, most businesses will honour it, even if they attach a time limit to it. If a customer places an order on the basis of that quotation, they’ll very likely get angry if they get charged more or lots of extras are added ...
What is the best file format for sending a press release?
I’ve just received a press release embedded in a PDF. It’s deadline day and to get the news in for the next issue I have to edit the text fast. I’ve got to open up the PDF and export the text or copy it. Sometimes it works well and sometimes ...
