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Month: October 2013

Write my press release in the dust

Have you ever been in a meeting where someone says “we must do a press release”? That’s it: the press release is done. But what does it actually do? It’s a bit like producing a brochure and having hundreds or thousands sitting in boxes in the corner of the office ...

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PR tips

How often should I send press releases?

Some businesses send out one press release, often when they launch, and never send out a second. Other organisations send out press releases daily and even several times a day. Is there a recommended frequency? No. There are lots of considerations. If you distribute press releases rarely, you’re unlikely to ...

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PR tips

Plant PR as a tree in your business forest

In my work as business journalist, I often get calls from people who have started a business and need to attract paying customers fast. “We need to do some PR,” they say. Most businesses have overheads: rent or loans, electricity, phone and internet, vehicle costs and more. These costs need ...

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PR tips

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