Month: January 2014

What’s bubbling away in your business?

7 January 2014

This morning I was thinking about blog topics for today when the boiling water in the kettle brought to mind a blog by Suzan St Maur about selling the ‘sizzle in your sausage’. I thought of some of the press releases I receive as a journalist which often have the ...

Why are some press releases like lost baggage at an airport?

5 January 2014

When I worked in communications for an international airline, I remember a tour behind the scenes at a Heathrow passenger terminal and seeing heaps of suitcases and bags piled up. Sometimes I imagine there are similar heaps of press releases which haven’t reached their intended destination or were not clearly ...

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