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Month: March 2014

Whose time is your PR wasting?

Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...

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PR tips

Can your press release grab the attention you deserve?

Got a newsworthy story but fear you can’t compete with professionally produced press releases? Take heart. Not all PR agency produced press releases are effective. Does your business have some remarkable news? Are you bursting to tell the world, but every time you go to write a press release or ...

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PR tips

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