Repeating yourself doesn’t make your message any clearer
One of the delights of 21st century business meetings is the elevator speech. Its purpose is to introduce a perfect stranger to your business in one minute, 30 seconds or less,
What is law in English?
The other day I read a letter in a local newspaper criticising another correspondent's use of English, which referred to Fowler's Modern English Usage almost as a bible for the language.
Busy in Autumn
One of the paradoxes about being a professional copywriter is that, while it should be easy to keep writing a regular weblog, there is little time when you're writing for clients.
Zarywacz’s PR excellence reaches the South West
Zarywacz - the PR consultancy and written communication experts - have broadened their business horizons with the opening of their North Devon office.
Zarywacz provides e-commerce expertise for awards
For the second year running z2z partner, Robert Zarywacz has represented The Business Magazine on the panel of judges in the South East regional finals of the UK Online for Business/InterForum E-Commerce Awards 2001.
