There are few people in business who have enough time to sit twiddling their thumbs. In fact, the reason for the gap between our last blog and this one is that we’ve been extremely busy. So what do you do when new business enquiries go ballistic and there isn’t any time to blog, send out press releases and manage all your other marketing activities?
The worst thing you can do is to stop everything. The most important aspect of all marketing and communications is to do them regularly, even if only in small doses. They really are like great locomotives which require a lot of effort to start from a standstill, but far less to keep rolling at low speed.
The danger of letting your marketing activities stall is that they will take a long time to restart if you find business drops off and you suddenly need to generate new enquiries. By keeping everything ticking over, web sites and blogs will continue to work for you and attract enquiries.
So take this into account when planning your marketing and communications to ensure that, however busy you are, you don’t neglect them. We’re still very busy, but finding time to keep this blog rolling.
After our last blog, have you checked your content? We were alerted to a broken link on one of our web pages and fixed it, as there can never be room for complacency.
z2zine tomorrow: More words are not any easier to understand
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