Many businesses or organisations decided to publish a newsletter and launch enthusiastically into issue 1 as their first and last effort. Maintaining periodical production is like keeping a train or heavy lorry moving: it takes a tremendous amount of effort at first, but as long as you keep it moving it will roll along almost effortlessly. The danger is in letting it stop; then you have to start it moving all over again.
Over the years, I’ve edited newsletters and magazines for companies, business organisations and voluntary groups, and the above applies to all of them.
How do you attract people’s interest and participation? Obviously, producing a publication that is worth reading is important, but I also try to reach out to every area of the company or organisation to represent their interests. The result is that people start to send you contributions or suggest ideas for articles voluntarily.
I’m editing a magazine at the moment and have received a variety of articles ranging from the interesting to the ones where I’ve politely suggested some improvements to the writer. While not everyone is a natural writer, nobody likes to be told that their contribution is too poor to publish, and it’s surprising how some positive suggestions can result in an improved article the next time.
I really enjoy editing magazines because of the enjoyment they can give both to contributors and readers. It’s worth putting in the effort to maintain the momentum and keep interest alive.