focus

Whose time is your PR wasting?

24 March 2014

Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...

Who is your audience?

28 October 2013

Who do you want to hear your story? Is it one group of people or more, eg young people and pensioners? Different groups could be interested in different aspects for different reasons. They are likely to read different publications. If so, you will need to tailor press releases for each ...

Finding your focus

28 July 2009

When you look at the extensive range of communications you could get involved in, it's easy to feel swamped by it all.

Communicating

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