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Month: February 2007

It’s the principal principle

Principle or principal? They sound the same and look similar, but their meanings are different, so how do you know which one to use?

Copywriting

So what’s wrong with spellcheck?

Nothing. Honestly. Spellcheck can be very useful for skimming through and catching obvious spelling mistakes, but it's not as good as a human being. Just like most technology, its specific uses are matched by its faults. And as long as you recognise its limitations, that's fine.

Copywriting | Proofreading

Writing for clarity

Many people in business are required to write letters, articles and other documents, even though they do not feel confident about their ability to write. What can they do?

Copywriting

Thoughts on becoming a proofreader

Since 1994 we have proofread for many organisations, mainly businesses.

Proofreading

PLEASE DON’T SHOUT!

What is the best way to emphasise a point in writing? One of the easiest ways is to use CAPITALS, but they are not necessarily as effective as using bold or italic type

Copywriting

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