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Month: June 2007

Squeezed by Yoof ‘n Shakespeare

Today I was asked how I balanced the desire to write 'standard English' with the more casual style of English usage that is developing.

Copywriting

Being discrete discreetly

iscreet or discrete? They sound and look similar, but their meanings are different, so how do you know which one to use?

Copywriting | Proofreading

This is fun so you will enjoy it!

Why am I always suspicious of people who describe themselves or anything they do as fun? Is it because it's for other people to decide what is and isn't fun? And that very often these people are anything but fun?

Copywriting

That’s a very long page – yawn!

One of the main uses of web sites is to sell – everything from expensive property and high cost business services to things you want to get rid of on an auction site. There are many different approaches to writing sales copy and, as a copywriter, I prefer the concise approach.

Web sites & online

O is for original. Content is satisfaction

While there are considerable arguments for recycling natural resources where viable, I'm not so keen when this is applied to writing. Too much of the content of web sites, newspapers and magazines is recycled.

Copywriting | Web sites & online

Action can make writing more interesting

When proofreading a number of large corporate documents recently, I realised how dull the writing can be. Just because someone is a specialist in a subject, it doesn't always follow . . .

Copywriting

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