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Month: May 2009

An obligation to entertain

When writing for other audiences, either businesses or theatre audiences, I have an obligation to entertain them. If not, businesses won't read what I write and audiences will lose interest and walk out of a show.

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Copywriting | Marketing

Wait a minute, I’m looking . . .

. . . for information, for a phone number, for an email address, for details of how to buy from a web site. Trouble is, it's not just a minute. If I add up all the minutes I spend looking for information that should be obvious, it'll probably be hours or days.

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Web sites & online

Fresh is the marketing key to followers

There's nothing new. There's nothing original. If social media and micro-blogging are blessings, the curse they bring is of endlessly recycled mediocre ramblings.

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Copywriting | Marketing

Don’t throw your flimsy briefs at me!

Often a client can want something, but not know what that something is. Our response is to ask questions to identify what they want to help us create it.

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Copywriting | Marketing

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email: hello@z2z.com