Face-to-face meetings can be valuable and enjoyable; I always enjoy guided tours of businesses I write about. Sometimes it is necessary to get a really thorough understanding through a visit, but this isn't always the case.
When I'm searching for a product or service online, I like to know who I'm dealing with.
When I read a press release, I expect it to be about the topic in the headline and introductory paragraph, but last week I found a second story embedded further on in a press release.
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