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Month: July 2011

What happens when you don’t proofread?

Publishing and marketing move at such a speed that often there’s no time for proofreading. Even if you don’t worry about commas in the right place or correct use of apostrophes, proofreading ensures that basic information is correct. This is what happened in several cases where text was not proofread ...

Proofreading

A love hate relationship

Love is in the air. And all the time I seem to be exhorted to love this and love that. I must love parks or love my heart or cycling or fish or [pluck any word out of the air]. Some people in marketing must have fallen for the love ...

Marketing

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