We’ve seen the stream of incoming press releases stop during the holidays.
Next week everyone will start sending at the same time, but have they missed holiday PR opportunities?
No one reads news during the holidays.
Don’t they?
It’s true that stories such as the Prime Minister on his surfing holiday have appeared, but there’s also been many big news stories.
The flow of press releases stops during school holidays, but next week when the new term starts I expect a flood of press releases to come through at the same time for my weekly newspaper business pages. Instead of repeatedly trying to speak to people for details of news stories, there will probably be too much to fit in the space and some news won’t get covered.
I believe many businesses are missing useful PR opportunities by not sending out press releases over the holiday period. With many publications having reduced resources, interesting news is often welcome. An eye-catching photo will also help.
Will anyone read it? Many print publications also publish news online and many of us still check up on news and business when we’re supposed to be relaxing.
Create a PR schedule to take advantage of all opportunities at all times. That way you can achieve more coverage, especially when journalists are eager to receive good material. And by helping them out, they are more likely to contact you in the future.
• See our #SillySeasonPR school holiday challenge for ideas on how to take the PR opportunities available over holidays.
