Whoosh! Look at the timeline flying past.
A blog that has taken hours, maybe days to formulate and minutes or hours to write pops up on Twitter or Facebook and rushes past in a second.
Trying to catch hold of a post reminds me of my puppy when trying to trap moving water with his paw: it was there a moment a go, but where is it now?
Dissolving in the tide
We can lay footprints in the social media sand, but how long do they last before the tide washes their features away and we have to create another impression, then another and another?
The torrent can seem relentless.
And it’s not just social media but all forms of communication.
Plan and breathe
That’s why planning and preparation are essential.
Where can we find new ideas, a different twist on an old theme, a photo of a familiar scene at a different angle?
Drawing up a schedule for most forms of communication provides control, lets us plan and gives us time to breathe.
It also creates the space necessary for inspiration and lets those ideas we seek tumble into our minds. Where do they come from? Why weren’t they there before?
We can use these ideas in our social media, blogging, PR and marketing.
Ride the waves
We can’t fix our presence, as the sand starts blowing away as soon as we make an impression, but if we plan and schedule we can ride the social media wave and catch those moments that thrill.