Make every word count

pressme-clock-01Give your press release the best chance

When you email a press release to a publication, a journalist will look at the subject heading first.

If they don’t delete it, they’ll open the email and look at the headline and maybe read the first sentence or two.

If they haven’t deleted the email and they read on, you’ve caught their interest.

This shows that every word has to count.

Cut any padding

If there’s any waffle or padding, you’ll lose that interest.

When you’ve written your press release, check that every sentence makes a point.

Cut any that don’t make a specific point and trim any irrelevant words.

Keep your message clear

When you make every word count, your message will shine through.


  • Raphael

    8-Nov-13 at 10:10 pm Reply

    Thank you for the valuable advice. It is good to know what makes a press release stick in the mind of a reader.

    • robertz

      8-Nov-13 at 10:12 pm Reply

      Glad you find it helpful, Raphael.

  • nicole

    9-Nov-13 at 1:17 am Reply

    Thanks! Do you have some examples of stand-out headlines?

    • robertz

      9-Nov-13 at 10:12 am Reply

      Hello Nicole. Thanks for suggesting this. I’ll look some out next week. Have a good weekend

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