Why do we visit news web sites or buy newspapers?
To find out what interesting things are happening. We want to find out about what affects us directly as well as being curious about things around the world that may not affect us at all.
It’s important to think about this when planning PR campaigns or writing press releases. What is our news? Will journalists and readers find it interesting? To answer this we need to find out what they do find interesting, so it’s good to read publications we are targeting.
News will often be about something:
Will readers find news in your press releases?