What is news?

Why do we visit news web sites or buy newspapers?

To find out what interesting things are happening. We want to find out about what affects us directly as well as being curious about things around the world that may not affect us at all.

It’s important to think about this when planning PR campaigns or writing press releases. What is our news? Will journalists and readers find it interesting? To answer this we need to find out what they do find interesting, so it’s good to read publications we are targeting.

News will often be about something:

  • new
  • different
  • changing
  • topical
  • useful
  • relevant
  • significant
  • interesting
  • exciting
  • entertaining

Will readers find news in your press releases?


  • David Hunte

    23-Oct-13 at 10:02 pm Reply


    I certainly hope that readers find value in what I post.

    Thanks for sharing this information


    • robertz

      23-Oct-13 at 10:06 pm Reply

      Thanks, David

  • Fiona Maclean

    23-Oct-13 at 10:12 pm Reply

    I get too many Press releases about things that are not new or worth reporting. That is a bit like the boy that cried wolf…means good things will get missed

    • robertz

      23-Oct-13 at 10:15 pm Reply

      So do I. And when I sniff out really good stories I often have to wait until people are ready to publicise them.

  • Samira

    23-Oct-13 at 10:19 pm Reply

    Interesting read, so obvious but something I never think about! I will have some press releases to write soon so I will keep this in mind!

    • robertz

      23-Oct-13 at 10:24 pm Reply

      Thanks, Samira. Glad it helps.

  • Jeanine @ Mystic Comfort

    23-Oct-13 at 10:31 pm Reply

    Great question! I think it applies to articles, too, and whether or not readers will be interested enough to keep reading.

    • robertz

      23-Oct-13 at 11:10 pm Reply

      Thanks, Jeanine. You’re right, it does apply to articles too.

  • Shasheta

    23-Oct-13 at 10:50 pm Reply

    This is helpful info, I never do Press Release and certainly I will keep this in mind.
    Thanks for sharing. UBC

    • robertz

      23-Oct-13 at 11:10 pm Reply

      Thanks, Shasheta. Glad it is useful.

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