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journalist

We don’t want any publicity, thank you

If journalists get to know that you are prepared to comment, they are more likely to call you. Then your name and your business will appear in media articles regularly and raise awareness.

Public Relations

What’s the story in . . . ? Wouldn’t you like to know?

If nobody hears that businesses are winning orders, signing new contracts and achieving other successes, the doom and gloom stories will dominate everyone's thinking.

Public Relations

Improve your PR results with basic research

The simplest thing anyone can do is find out the right person to receive a press release on a specific topic.

Public Relations

Is vague the new grey in PR?

Lately, as part of my journalist role, I've been receiving a lot of press releases that not only miss the occasional detail but sometimes the entire story.

Public Relations

Get the basics right to obtain press coverage

Here are some thoughts on how to improve chances of obtaining press coverage distilled from my experience of magazine and newspaper writing and editing since 1997.

Public Relations

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