Target relevant publications with your press release
Even before you start writing your press release, think who you want to read it and where you will send it. If you leave this until after you’ve written it, you could find that your press release is not suitable for the publication(s) you are targeting. Taking a scattergun approach ...
It doesn’t matter if you don’t call back . . .
. . . if you don’t want to take advantage of publicity for your business. In my role as a newspaper writer I continue to wonder at how many businesses lose out on media coverage simply by not returning calls or responding to emails from journalists. If they’ve got more ...
No money or time for marketing?
Times are tough and although I hear a lot of business people say they need to do more marketing, often this comes to nothing. But if trade is slow, doing nothing won’t improve it. Reasons often given for inaction include lack of time or money, but perhaps another reason is ...
Catch that PR request before it slips through your fingers
You’ve done all the hard work, developed your strategy, planned your campaign, gathered all your information, identified your target audience, written your press release and distributed it. You come out of a meeting or leave an area with poor mobile reception and your phone bleeps to say you have voicemail. ...
PR tips