Don’t let your hangover be the only awareness of your award win
An award win gives you a big opportunity to obtain press coverage. If you’re a finalist, Robert Zarywacz suggests preparing in advance so you don’t waste your big moment. “It’s the morning after the regional awards. What a hangover! But what a win! And, boy, did we celebrate!” (Enough to warrant three ...
Whose time is your PR wasting?
Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...
What’s bubbling away in your business?
This morning I was thinking about blog topics for today when the boiling water in the kettle brought to mind a blog by Suzan St Maur about selling the ‘sizzle in your sausage’. I thought of some of the press releases I receive as a journalist which often have the ...
Why are some press releases like lost baggage at an airport?
When I worked in communications for an international airline, I remember a tour behind the scenes at a Heathrow passenger terminal and seeing heaps of suitcases and bags piled up. Sometimes I imagine there are similar heaps of press releases which haven’t reached their intended destination or were not clearly ...
Mix the right raw ingredients to cook up the perfect PR meal
I really enjoy cooking as a way to wind down. I don’t know if it’s because it takes me away from my keyboard or because it results in a physical product, but anyway I find it very relaxing. How do you make a meal from individual ingredients? One of the ...
Yikes! What is stopping you?
Many of us have things that we put off doing. Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already ...
