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Month: August 2006

Honesty in business writing

Let's be honest: everything written in business aims to increase sales in some way, whether it's a press release, white paper, job advert or report.

Copywriting

Does marketing work?

At a business breakfast this morning, I chatted with a client about the effectiveness of marketing. We agreed that most of the direct mail we received went straight in the recycling bin, most emails were deleted and that we ignored most TV commercials.

Public Relations

What is English?

Recently, we've been working for several clients who have widely differing views of the English language as used in business.

Copywriting | Proofreading

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