Is it worth soldiering on with my PR?
If you’ve put your house up for sale, do you give up if the first person who comes to view it doesn’t make you an immediate offer? Most of us won’t. Although having lots of people traipsing around our homes and having to make sure everything looks relatively tidy can ...
Three stories waiting to be deciphered
Press releases work best when there is a clear focus on one story. From the headline and the first sentence you know what it’s about. Sometimes I receive press releases with no clear story or three little stories or even no story. I’ve even had press releases passed to me ...
When enough is enough there’s a PR opportunity for you
Sometimes I get phone calls from business owners asking nervously if I’d be interested in writing about their business. I ask them what they do to find out more about their story. These conversations often reveal businesses with very interesting stories. Of course I want to write about them. It’s ...
Gather all the information you need for your press release
You’re launching a new kitchen gadget – how big is it? You’re promoting a big event – what are the start and finish times? You’ve got a special offer on – what telephone number do customers ring to speak to your sales team? Obvious details, but these are so frequently ...
Catch that PR request before it slips through your fingers
You’ve done all the hard work, developed your strategy, planned your campaign, gathered all your information, identified your target audience, written your press release and distributed it. You come out of a meeting or leave an area with poor mobile reception and your phone bleeps to say you have voicemail. ...
PR tips