How many words should I write for a press release?
As many as you need to tell the story and no more. A short, punchy press release can sometimes cover all its news in 200-300 words, while a story needing more detail could run to 500 words or so. What is important is that every word counts. If sentences ramble ...
How sure must we be of facts?
If a customer asks for a written quotation, most businesses will honour it, even if they attach a time limit to it. If a customer places an order on the basis of that quotation, they’ll very likely get angry if they get charged more or lots of extras are added ...
What is the best file format for sending a press release?
I’ve just received a press release embedded in a PDF. It’s deadline day and to get the news in for the next issue I have to edit the text fast. I’ve got to open up the PDF and export the text or copy it. Sometimes it works well and sometimes ...
Is that adjective redundant?
This is a great blog. I know that because I wrote it myself. What? All right, it’s a blog, but who says it’s great? That’s the trouble with adjectives. You can slip them into text here and there and they sound fine until someone else reads them. As a newspaper ...
When is the best time to think about promoting your business?
The phone rings. I answer it. It’s someone who’s just started a business. They could have invested in premises, in vehicles or equipment. They could have taken out a business loan or borrowed money from elsewhere. They’ve planned, trained and prepared and now they’re open for business. But no one ...
