Take a chance when you spot a PR opportunity
If you spot an opportunity for publicity or comment, take it. If it is a good opportunity for you to demonstrate your expertise or experience and you think about it for too long, the chance could disappear fast. And what if a competitor gets in quick while you’re thinking it over? ...
Tell a spellbinding story
Are you sitting comfortably? Then I’ll begin. Everyone enjoys a good story. Stories are the best way for businesses to get their messages across to customers. As a business journalist, I often get people calling me saying they’ve started a new business with no idea of what to say about ...
What’s the view like from over there?
Sometimes it can be tough to come up with new ideas for PR and marketing. You look around and see many people talking about the same things. It can reach the point where you don’t even click on articles to read them because you’ve seen three covering the same topic ...
What is news?
Why do we visit news web sites or buy newspapers? To find out what interesting things are happening. We want to find out about what affects us directly as well as being curious about things around the world that may not affect us at all. It’s important to think about ...
Make sure your press release tells real news
Journalists want news. Do you have news to tell or are you just trying to sell? Editorials are not the same as adverts. Editorial usually aims to be impartial and not overtly promote a product or service. It can describe and sometimes review, but on the whole does not sell. If your ...
What action do you want readers of your press release to take?
You’ve got some exciting news to tell, but what do you want readers to do after they’ve read it? You could have won an award, so perhaps you want people to know that you are the best in your class. Maybe your business is going to be present at an ...
