Are you sitting comfortably? Then I’ll begin.
Everyone enjoys a good story. Stories are the best way for businesses to get their messages across to customers.
As a business journalist, I often get people calling me saying they’ve started a new business with no idea of what to say about it. I’m always interested in why someone starts a business, especially in these tough times, so I ask them what inspired them.
This simple question is often the key to unlocking the story of their business. They tell me about their life, the barriers they’ve come up against, their dreams and how they’ve pursued them, and a lot more.
Suddenly, they’ve gone from being just someone who’s opened another business to someone with an interesting story. It usually says a lot about their business too, revealing their ethos and how they operate.
Not all journalists are ready to put the work in to discover the story, so it’s good to discover your own story and tell it for yourself.
What drives you to run your business? What has happened along the way? What thoughts struck you so you decided to make your business that bit different from everyone else?
Capture the imagination of your audience as you tell the story of your journey to success.