Did you take my best side?
What do you look like? Perhaps not a question we get asked every day, but often a journalist will ask for a ‘headshot’ – a portrait photo of your head and shoulders – to accompany an article you feature in. Why? Because we like to see what someone looks like. ...
Is it worth soldiering on with my PR?
If you’ve put your house up for sale, do you give up if the first person who comes to view it doesn’t make you an immediate offer? Most of us won’t. Although having lots of people traipsing around our homes and having to make sure everything looks relatively tidy can ...
Three stories waiting to be deciphered
Press releases work best when there is a clear focus on one story. From the headline and the first sentence you know what it’s about. Sometimes I receive press releases with no clear story or three little stories or even no story. I’ve even had press releases passed to me ...
When enough is enough there’s a PR opportunity for you
Sometimes I get phone calls from business owners asking nervously if I’d be interested in writing about their business. I ask them what they do to find out more about their story. These conversations often reveal businesses with very interesting stories. Of course I want to write about them. It’s ...
