Who is that? Or how to waste journalists’ time
Many journalists don’t have much time. They are often working to tight deadlines so have to get information fast. As many publications reduce staff, often they have to produce the same amount of material with fewer people. This means that everything you can do to help journalists by providing interesting, ...
That’s what I said last time and the time before
Do you ever stop to think about what you’ve said or written? Or do you stop to think about what other people think about what you’ve said or written? Did they find it interesting or did their eyes glaze over? Most people use popular phrases or clichés and I know ...
Mix the right raw ingredients to cook up the perfect PR meal
I really enjoy cooking as a way to wind down. I don’t know if it’s because it takes me away from my keyboard or because it results in a physical product, but anyway I find it very relaxing. How do you make a meal from individual ingredients? One of the ...
You don’t have time to sleep
It was 5.46am. 5.46am. That’s right. I got up at 6.45am, which is late for me, and noticed a voicemail and text message on my phone. Now I set my phone to ‘Do Not Disturb’ at night so only family and friends can call me. I answer my phone at ...
Yikes! What is stopping you?
Many of us have things that we put off doing. Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already ...

