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PR tips

How PR literate are businesses?

Last week I was writing the year’s last business pages for our local newspaper and put out a general question asking if any businesses had any news stories. Generally, I pick up news by keeping my eyes and ears open and seeing what’s happening. I tend to approach businesses who ...

PR tips

Who is that? Or how to waste journalists’ time

Many journalists don’t have much time. They are often working to tight deadlines so have to get information fast. As many publications reduce staff, often they have to produce the same amount of material with fewer people. This means that everything you can do to help journalists by providing interesting, ...

PR tips

That’s what I said last time and the time before

Do you ever stop to think about what you’ve said or written? Or do you stop to think about what other people think about what you’ve said or written? Did they find it interesting or did their eyes glaze over? Most people use popular phrases or clichés and I know ...

PR tips

Mix the right raw ingredients to cook up the perfect PR meal

I really enjoy cooking as a way to wind down. I don’t know if it’s because it takes me away from my keyboard or because it results in a physical product, but anyway I find it very relaxing. How do you make a meal from individual ingredients? One of the ...

PR tips

You don’t have time to sleep

It was 5.46am. 5.46am. That’s right. I got up at 6.45am, which is late for me, and noticed a voicemail and text message on my phone. Now I set my phone to ‘Do Not Disturb’ at night so only family and friends can call me. I answer my phone at ...

PR tips

Yikes! What is stopping you?

Many of us have things that we put off doing. Last weekend I started installing loft insulation we bought four years ago. It’s a horrible job and there are plenty of good excuses for doing something else. However, winter is here and the difference in warmth it has made already ...

PR tips

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