Keep on marketing when school’s out with our #SillySeasonPR school holiday challenge
Schools are breaking up for the long summer holidays and so will our MPs – is that a coincidence? – and I know from my role as business editor that it’s a time when the flow of press releases dries up as more people go away on holiday and businesses stop ...
Flexibility: a powerful free PR tool
It’s not good enough to be the best at what you do – you have to let people know it. PR is a good way to achieve this and is accessible to businesses of all sizes, as Robert Zarywacz explains. Big business often have big budgets to spend on marketing departments and PR ...
Don’t let your hangover be the only awareness of your award win
An award win gives you a big opportunity to obtain press coverage. If you’re a finalist, Robert Zarywacz suggests preparing in advance so you don’t waste your big moment. “It’s the morning after the regional awards. What a hangover! But what a win! And, boy, did we celebrate!” (Enough to warrant three ...
Have you missed the holiday PR boat?
We’ve seen the stream of incoming press releases stop during the holidays. Next week everyone will start sending at the same time, but have they missed holiday PR opportunities? No one reads news during the holidays. Don’t they? It’s true that stories such as the Prime Minister on his surfing holiday ...
Approval from the cleaner can wash PR down the pan
A cumbersome approval process can waste a fleeting PR opportunity. While press releases need checking, businesses need to act fast or miss coverage. I like to get things just right / just how I like them / perfect done. Sometimes there is not enough time to do things precisely how we want. If ...
Spell acronyms, initialisms and abbreviations in full before using
Acronyms, initialisms and abbreviations save space and time, but not if readers don’t know what they mean before you start using them. Some organisations, products or processes have very long names that become tedious to repeat. Acronyms (which make a new word out of initials, eg LASER), initialisms (eg BBC) and abbreviations, eg ...
