Make the front cover with a stunning photo
#SillySeasonPR #7 Make the front cover with a stunning photo We spend a lot of time thinking about the text of a press release, but must not forget the power of photos and images. I was lucky to take a photo of Ilfracombe, where I live, when the conditions were ...
Don’t delay – check deadlines today
#SillySeasonPR #6 What deadlines do we have to meet? On day one, we looked at the publications and media we want to target and, as we start to prepare our press releases or other material, we need to know what their deadlines are. Three weeks sounds like lots of time, but it soon ...
What is there to talk about?
#SillySeasonPR #5 What is there to talk about? We’ve looked at what we want to achieve and who we want to target, but what do we have to talk about? What is news? News is likely to be: new, different, changing, topical, useful, significant, interesting, exciting, entertaining plus a ...
PR planning and improvisation
#SillySeasonPR #4 PR planning and improvisation Planning your PR enables you to make the best of available opportunities. You know what’s happening in your business, your schedule for launching new products or services and the dates of events you’ll be hosting or attending. Use all this to plan your PR activity. When do ...
What do you want your PR to achieve?
#SillySeasonPR #3 What do you want your PR to achieve? Have you ever heard people say “We need to do some PR”? My question is: why? Everything we do in business costs money; even time has a cost, as we could be spending it on client work, making product or ...
Who is your target audience?
#SillySeasonPR #2 Where do you start with PR? There are important questions to ask and one of them is: Who is your target audience? Who are the people you want your message to reach? Often these are the people that your product or service is aimed at – who you want to ...
