Whose time is your PR wasting?
Effective PR requires time and effort, but we need to focus activity clearly to make sure we’re not wasting others’ time as well as our own. If you’d put a lot of effort into writing and distributing a press release or article, how would you feel if a journalist started reading but ...
Can your press release grab the attention you deserve?
Got a newsworthy story but fear you can’t compete with professionally produced press releases? Take heart. Not all PR agency produced press releases are effective. Does your business have some remarkable news? Are you bursting to tell the world, but every time you go to write a press release or ...
Can anyone see you?
You’re good at what you do, but how do you let other people see that? Sitting and worrying about it won’t help. Take action! I speak to businesses all the time and hear the same complaint again and again: they are good at what they do but no one knows what ...
What’s bubbling away in your business?
This morning I was thinking about blog topics for today when the boiling water in the kettle brought to mind a blog by Suzan St Maur about selling the ‘sizzle in your sausage’. I thought of some of the press releases I receive as a journalist which often have the ...
Why are some press releases like lost baggage at an airport?
When I worked in communications for an international airline, I remember a tour behind the scenes at a Heathrow passenger terminal and seeing heaps of suitcases and bags piled up. Sometimes I imagine there are similar heaps of press releases which haven’t reached their intended destination or were not clearly ...
