Schools are breaking up for the long summer holidays and so will our MPs – is that a coincidence? – and I know from my role as business editor that it’s a time when the flow of press releases dries up as more people go away on holiday and businesses stop their marketing.
That’s crazy when newspapers still have pages to fill and web sites need news stories to pull in readers. There’s lots of opportunity to get coverage for your business.
Traditionally, there can be a lack of news at this time of year – the silly season – so why not drop a good story into journalists’ hands when the field is clear?
We’ve created the #SillySeasonPR school holiday challenge to help you brush up on your PR and take advantage of the opportunities.
Over the next six weeks, we’ll be adding practical hints and tips on how to use PR to promote your business every weekday.
As soon as the schools start back in September, the phones start ringing and emails start arriving again. The the backlog of press releases rushes through and everyone competes to get space on newspaper pages.
The #SillySeasonPR school holiday challenge aims to get your news out there before this rush begins.
Visit daily for the latest tips and suggest any you would like to share.
Have a good summer, enjoy your holiday and make your PR sizzle.
Come back tomorrow for the first tip.