Gather all the information you need for your press release
You’re launching a new kitchen gadget – how big is it? You’re promoting a big event – what are the start and finish times? You’ve got a special offer on – what telephone number do customers ring to speak to your sales team? Obvious details, but these are so frequently ...
Do you have a photo that will put you on the front page?
It’s a question I often have to ask when putting together my weekly newspaper pages. I receive an interesting press release, but there’s no picture to go with it. How many times have you started to read an article because the accompanying photo grabbed your attention? Do the same with ...
Target relevant publications with your press release
Even before you start writing your press release, think who you want to read it and where you will send it. If you leave this until after you’ve written it, you could find that your press release is not suitable for the publication(s) you are targeting. Taking a scattergun approach ...
Speak to journalists
If you are unsure whether your press release is relevant or of interest, call a journalist you want to send it to and ask them. Some will appreciate being asked rather than being bombarded with irrelevant press releases. Some might not be helpful or appreciate your call as, just like any ...
Who is your audience?
Who do you want to hear your story? Is it one group of people or more, eg young people and pensioners? Different groups could be interested in different aspects for different reasons. They are likely to read different publications. If so, you will need to tailor press releases for each ...
Catch that PR request before it slips through your fingers
You’ve done all the hard work, developed your strategy, planned your campaign, gathered all your information, identified your target audience, written your press release and distributed it. You come out of a meeting or leave an area with poor mobile reception and your phone bleeps to say you have voicemail. ...
PR tips