Every PR action must have an objective
Have you ever been in a meeting where someone says “we must do a press release”? Why? What’s the point? We must know what we want to achieve before we start researching, interviewing, writing and distributing a press release. Planning should identify business objectives. Focus your PR campaign and press releases ...
Preparing for a telephone interview on live radio
This morning I got a call from BBC Radio Five Live asking if I would take part in a live discussion about courtesy on national radio. As I am a volunteer on the executive of the National Campaign for Courtesy, I said yes. The campaign achieves a high profile by taking ...
Create a PR calendar
What events are important in your sector? Is it Christmas or the summer? Are there industry events such as exhibitions? Map out events for the next year and build them into your PR schedule so that you don’t miss any opportunities. Remember that publications such as monthly magazines will set their deadlines ...
How often should I send press releases?
Some businesses send out one press release, often when they launch, and never send out a second. Other organisations send out press releases daily and even several times a day. Is there a recommended frequency? No. There are lots of considerations. If you distribute press releases rarely, you’re unlikely to ...
Plant PR as a tree in your business forest
In my work as business journalist, I often get calls from people who have started a business and need to attract paying customers fast. “We need to do some PR,” they say. Most businesses have overheads: rent or loans, electricity, phone and internet, vehicle costs and more. These costs need ...
