Every PR action must have an objective

Have you ever been in a meeting where someone says “we must do a press release”?

Why? What’s the point?

We must know what we want to achieve before we start researching, interviewing, writing and distributing a press release.

Planning should identify business objectives. Focus your PR campaign and press releases on achieving these.

They could be to:

  • generate more sales
  • publicise an event
  • raise your individual profile
  • attract investor
  • launch a new product
  • establish a brand identity

When we know what we’re aiming to achieve, we know our time and effort will be well spent.


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