Have you ever been in a meeting where someone says “we must do a press release”?
Why? What’s the point?
We must know what we want to achieve before we start researching, interviewing, writing and distributing a press release.
Planning should identify business objectives. Focus your PR campaign and press releases on achieving these.
They could be to:
- generate more sales
- publicise an event
- raise your individual profile
- attract investor
- launch a new product
- establish a brand identity
When we know what we’re aiming to achieve, we know our time and effort will be well spent.
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